It’s surprising how many businesses STILL underestimate the value of hiring a good content writer.
In fact, small businesses that blog, get 126% more lead growth than small businesses that do not blog.
Yet most businesses seem to underestimate the value of content writing and the value it brings to the business.
A simple way to measure content success is using the AIDA model to segment metrics for business impact and reporting.
Here are a few metrics:
🔊Attract attention:
– Clicks (CTRs)
– Unique visitors
– Page views
– Video starts
🙌 Maintain interest:
– Page views per session
– Bounce rate
– Average session duration
💝Create desire:
– Return visits
– Social shares
– Followers
🛒Take action
– Conversion rate
– New MQLs
– Cost per acquisition
There’s high value for quality content. If only it’s measured.