Hi, this is Jonathan Francis.
A frequent writer, lazy reader, and occasional speaker about B2B marketing. When not tinkering on the internet, I work as a Growth Marketer to pay the bills.
As a growth marketer…
Having spent the last 8+ years in B2B marketing, I’ve witnessed the common struggles businesses face in transforming their marketing efforts into a valuable resource channel for potential customers.
This fuels my passion for assisting B2B companies in making customers the focal point of their go-to-market strategies. Recently, I’ve helped:
- Grow pipeline opportunities by 95% through demand-generation strategies for a B2B tech company.
- Developed a global B2B content marketing strategy that led to an 81% increase in sales-qualified leads.
- Pioneered the launch of a startup B2B software company, amplifying its online presence which resulted in 20% revenue growth and recognition as one of the fastest-growing startups.
As a writer…
I love to deconstruct B2B marketing ideas and write short essays to share my learnings. I publish them both on my Medium blog and share my journey here.
Read my recent posts:
Like this? Get posts delivered to your inbox.
Don’t Just Take My Word For It
“Jonathan has this uncanny ability to micro-analyze the target market, which we used to build laser-focused marketing strategies”- Seshika Fernando, VP – of Banking and Financial Services at WSO2
“Jonathan is a skilled community builder who is not just passionate about the topic but seeks to help people around him get better at community building.” – Andee Chua, LinkedIn Top Voice & Community Builder at Hubspot
“Jonathan’s strength lies in his strategic thinking. He was always mindful of our audience and their interests, and consistently connected this back to the company’s value proposition.” – Anisha Yasaratne, Head of BFSI at WSO2
“Jonathan is a brilliant lead. He curated and led the online event “Growth Hacking Post Covid”, which was very successful” – Pratik Renuse, Growth Leader & TedX Speaker