People who won’t spend time reading your 2-minute posts on LinkedIn, won’t commit to reading your 5-minute blogs.
People who won’t spend time reading your 5-minute blogs, won’t commit to reading your 10-minute ebooks.
People who won’t spend time reading your 10-minute ebooks, won’t commit to listening to your 20-minute podcasts.
People who won’t spend time listening to your 20-minute podcasts, won’t commit to attending to your 60-minute webinars.
And likewise, people who won’t read, listen, and engage with your ideas, won’t commit to subscribing to your products and services.
While most businesses are busy for days in their studios and labs planning “high quality” product conferences, launches, and campaigns, a handful of others constantly share bits and pieces of their ideas and work taking advantage of their network.
By generously sharing ideas and their knowledge, they gain an audience that resonates with their ideas.
An audience that’s potentially open to learning how your product can serve them when they feel the need for it.
So when you’re planning out your marketing campaign, organizing workshops, or planning product launches, ask yourself: How can I leverage an existing network to validate messaging, topics, and ideas?