Certainly, everyone aims for maximum reach with their content, hoping to impact millions of followers, subscribers, and connections.
But here’s the reality: In the pursuit of engaging everyone, you often end up delighting no one, and the result is typically subpar content.
That’s precisely why Seth Godin’s concept of a Minimum Viable Audience (MVA) is such an eye-opener.
Here’s how adopting an MVA approach can elevate your B2B marketing efforts and lead to the creation of truly valuable content:
- Start by identifying the smallest market you can effectively serve.
- Develop a specific narrative tailored to that market.
- Pay close attention to where your audience interacts.
- Engage them with high-quality content that addresses their pain points.
- Avoid focusing solely on promoting your product.
By following these steps, you’ll find yourself doubling down on content creation. As Seth rightly emphasizes, “Your quality, your story, and your impact will all improve.”